I don't follow trends.
I create them.
With over 3 years of hands-on experience in content creation and social media strategy, I've built two high-engagement Instagram accounts in poetry, literature, and music — entirely from zero, entirely organic.
My expertise lies in originating viral trend formats that inspire thousands of recreations, crafting authentic emotional storytelling, and leveraging platform algorithms for maximum organic reach. Not just content — movements.
Based in Gurgaon, India. Available globally for brand partnerships, content strategy roles, and creative direction.
Core Competencies
The results
speak.
From zero to 102K
organically.
Started with no existing audience. Carved a niche through a distinctive dark academia aesthetic — gothic visual storytelling meets introspective literature. Built a monetisation-ready community entirely from scratch, no paid promotion.
- →Dark academia aesthetic — gothic visuals + philosophical literary quotes
- →A/B tested caption styles, visual themes, and reel formats systematically
- →Cross-promoted with 50+ influencers (10K–2.1M followers)
- →Built 3 viral reels each exceeding 3M+ views — established as literary thought leader
- →Optimised posting times using Instagram Insights data for maximum algorithm reach
"...and then, I have nature and art and poetry, and if that is not enough, what is enough?"
— Van Gogh
"Whoever fights monsters should see that he does not become a monster."
— Nietzsche
Creating trends
thousands recreate.
Broke into the hyper-competitive music & entertainment space by originating trend formats — not participating in them. Content sparked nationwide creator conversations and earned celebrity endorsement from Anuv Jain.
- →"Shreya Ghoshal series" — original audio trends using Bollywood nostalgia & emotional hooks
- →Nostalgic POV format recreating 2000s TV/film moments, timed with cultural events
- →Timed releases to cultural moments — show launches, viral news cycles, music drops
- →HypeAuditor analysis to identify competitor content gaps before originating formats
- →Established trend originator status — content is recreated by thousands, not just consumed
POV: you're listening to Shreya Ghoshal at 2am and suddenly everything makes sense 🎵
liked & amplified the content organically
The Creative Direction
Emotionally resonant, introspective, and culturally attuned. Content lives at the intersection of high literature and scroll-stopping virality — where Dostoevsky meets the algorithm. Dark, poetic, and deeply relatable for India's Gen-Z audience seeking content that articulates what they feel but can't say.
Don't follow trends — originate them. Every piece is reverse-engineered from the audience's deepest feelings and cultural moments. Emotional authenticity is the algorithm. When people feel something, they share, save, and recreate. That's the only metric that matters.
Primary: 18–34, India · Gen-Z & Millennials
Psychographic: Emotionally intelligent, culturally engaged, nostalgia-driven. Seek content that articulates what they feel but cannot express — high-intent engagers whose saves and recreations are the defining metric.
- Viral trend creation & origination
- Content calendars & planning
- Algorithm optimisation
- Hashtag & SEO strategy
- Caption & hook writing
- A/B testing formats
- Community management
- Instagram Insights · Meta Business Suite
- HypeAuditor · Google Analytics
- Google Trends · Competitor Analysis
- CapCut · Canva · Adobe Express
- Notion · Trello · Google Sheets
- Social Media Strategy & Content Creation
- Brand Partnerships & Influencer Collabs
- Content Writing & Copywriting
- Community Management & Growth Strategy
- Creative Direction for Social Campaigns
- Full-time Content Roles
March 2025
The Playbook
Analyse cultural patterns, identify emotional gaps in current content, then create the format others replicate. Trends come from deep audience empathy, not from watching what's already viral.
Posting time optimisation via Instagram Insights. A/B testing captions, hooks, and visual styles. Hashtag strategy layered with SEO keyword research for maximum discoverability.
Interactive storytelling, comment engagement, and poll-driven content turn followers into a vocal, loyal community that drives organic reach through UGC, saves, and shares.
Cross-promotion with 50+ creators (10K–2.1M followers). Strategic collabs timed with cultural moments for maximum amplification and audience overlap.
- –Audience & competitor analysis via HypeAuditor
- –Niche identification and content gap mapping
- –Visual identity & aesthetic direction lock-in
- –Content pillar definition (3–4 core themes)
- –Optimal posting time identification
- –Launch 3–4 reels per week across formats
- –A/B test hooks, captions, thumbnail styles
- –Seed 1 original trend format per fortnight
- –Begin influencer outreach (micro-creators first)
- –Deep engagement in first 60 mins post-publish
- –Scale winning content formats 2–3× frequency
- –Launch collab series with mid-tier influencers
- –Introduce brand partnership content
- –CTR optimisation on link-in-bio & story CTAs
- –Review analytics, iterate content calendar
“He doesn't just follow what's popular — he creates the trends that others follow. His 'Shreya Ghoshal' series alone inspired thousands of recreations. That's the mark of a true trendsetter.”
“Harsh has an incredible ability to capture emotions in just a few words. His content consistently resonates with thousands, creating a loyal community that engages deeply with every post.”
“Data-driven yet emotionally authentic. He knows exactly when to post, what formats work, and how to optimise for the algorithm — but never at the expense of genuine connection.”
Let's create
something
viral.
“Creating trends, building communities, and crafting stories that resonate — one viral post at a time.”